Midjourney Statistics 2026: Growth, Revenue & Users

Midjourney has grown from a niche AI experiment to a cornerstone tool in generative visual creativity. In just a few years, it transformed how creators, businesses, and hobbyists generate images from text prompts, from digital art to advertising concepts. Today’s statistics reveal how Midjourney impacts sectors like graphic design workflows and marketing content production, reshaping creative industries worldwide. Read on to explore key data tracking its adoption and performance.

Editor’s Choice

• ~19.83 million registered Midjourney users on Discord as of January 2026.
• ~21 million total Midjourney users recorded in mid‑2025, the largest community on Discord.
• $500 million in revenue in 2025, up ~66.7% from 2024.
• ~26.8% market share in the global AI image generator space.
• Midjourney’s self‑funded model scaled without external VC funding.
• Version 7 was released in 2025, improving image realism and controls.
• Midjourney remains one of the largest platforms for AI‑generated art by engagement and community size.

Recent Developments

• Midjourney released Version 7 in April 2025, enhancing image quality and customization.
• Continuous model updates through 2025 improved coherence and generation speed.
• Meta partnered with Midjourney to license aesthetic AI technology in 2025.
• Midjourney’s Discord community surpassed 20 million members by late 2025.
• Midjourney’s service expanded its web presence beyond Discord prompts.
• Midjourney added features that increased prompt customization options.
• The platform introduced workflows for commercial usage beyond hobbyist art generation.
• Midjourney played a role in evolving AI‑generated product visuals used in e‑commerce contexts.

Overview of the Midjourney Platform

• Midjourney launched in July 2022 and quickly entered open beta.
• It operates primarily via a Discord bot that converts text prompts into images.
• Users generate images using commands /imagine, then refine outputs.
• Accessible via Discord server interactions and the Midjourney website.
• Model improvements like Vary (Region) expanded editing controls.
• Midjourney serves hobbyists, designers, brand teams, and developers.
• A community‑driven development process continues to influence feature releases.
• Compared with other text‑to‑image tools, it emphasizes high‑quality, artistic renderings.

Revenue and Valuation of Midjourney

• Midjourney’s revenue climbed from $50M in 2022 to $200M in 2023.
• It reached $300M in 2024.
• Revenue estimates for 2025 indicate $500M total.
• This reflects a ~66.7% annual increase from 2024.
• Midjourney operates without external venture capital.
• Industry reports cited a multibillion‑dollar valuation as of 2025.
• The subscription model delivers predictable recurring revenue.
• Pricing tiers range from entry‑level to professional GPU usage plans.

Key Statistics on Midjourney in 2026

• ~19.83 million users on Discord at the start of 2026.
• Midjourney’s userbase grew from 16.4M in 2023 to 19.26M in 2024.
• Peak user count reached approximately 19.94M in 2025.
• Midjourney is projected to hit ~21M users by late 2026.
• Revenue surged to $500M in 2025, up from $300M in 2024.
• Annual revenue grew by ~66.7% year‑over‑year between 2024 and 2025.
• The platform scaled without typical marketing, relying on organic growth.
• Midjourney’s Discord server remains the largest public server on Discord.

User Base and Growth Trends in Midjourney

• Midjourney added ~2.86M users between 2023 and 2024.
• Growth continued into 2025, reaching about 19.94M users.
• Active monthly user metrics on Discord contribute to engagement data.
• The community grew steadily despite AI market competition.
• Midjourney users span hobbyist to professional creator categories.
• User growth aligns with broader AI creativity tool adoption trends.
• The expansion reflects continued interest in AI‑driven content creation.
• Ongoing feature releases support more sophisticated user workflows.

Midjourney Marketing Channel Performance Overview

• Direct traffic dominates Midjourney’s acquisition strategy, contributing 67.78% of total website visits, highlighting strong brand loyalty and repeat users.
• Organic Search ranks second with 21.48%, reflecting the platform’s high search engine visibility and effective SEO strategy.
• Paid Search generates 7.02% of traffic, indicating moderate reliance on paid advertising campaigns for user acquisition.
• Referral traffic accounts for 3.01%, showing limited dependence on external websites and partner platforms.
• Social media contributes only 0.64%, suggesting low traffic conversion from social networking platforms.
• Email marketing delivers just 0.03%, indicating minimal engagement through newsletters and direct campaigns.
• Display advertising also stands at 0.03%, reflecting a negligible impact from banner and visual ads.
• Combined, Direct and Organic Search drive over 89% of total traffic, emphasizing a strong organic and brand-driven growth model.
• The data highlights that Midjourney’s growth is primarily powered by user loyalty and search discovery, rather than aggressive multi-channel marketing.
• Overall, Midjourney relies heavily on earned and owned media channels, while paid and social channels play a minor role in its traffic ecosystem.

Market Share Held by Midjourney in AI Image Generation

• Midjourney holds a significant slice of the AI image generation market, with estimates around 26.8% share, making it one of the top three platforms globally.
• Midjourney competes closely with DALL·E and Stable Diffusion, both major drivers in visual AI adoption.
• Stable Diffusion variants collectively capture a large share due to open‑source usage, but Midjourney remains strong in creative, artistic communities.
• Midjourney’s share reflects both active users and integration in creative workflows across industries.
• The platform’s position in market share ties to its unique aesthetic quality, valued by designers and content creators.
• Research suggests Midjourney’s share could exceed competitors in segments like commercial art production.
• Midjourney’s growth trend aligns with broader AI‑image market expansion, which is expected to grow substantially by 2027.
• Adoption in North America and Europe significantly contributes to its overall market footprint.

Midjourney Customers by Products and Services

• Digital Marketing leads all categories with 159 customers, making it the most in-demand service among Midjourney users.
• Marketing services rank second with 144 customers, highlighting strong adoption for strategic and promotional needs.
• Advertising attracts 121 customers, reflecting high usage for campaign creation and brand visibility.
• Branding solutions serve 111 customers, showing consistent demand for identity and brand development.
• Social Media services account for 108 customers, emphasizing the growing role of content creation and engagement.
• SEO services support 93 customers, indicating moderate demand for search visibility and organic traffic.
• Design services have 85 customers, the lowest among all categories, but remain essential for visual creativity and layout.

Engagement and Retention Metrics for Midjourney

• Average site session times of over 16 minutes suggest deeper engagement with Midjourney tools.
• Direct traffic dominance implies frequent return visits by existing users.
• High page depth, pages per visit around ~17–19 pages, indicates exploration and prolonged interaction.
• Discord engagement similarly fuels retention via active community interaction.
• Peak concurrent Discord users during events can reach 750,000+, signaling vibrant group participation.
• Daily image generations reportedly exceed 500 million, showing heavy utilization.
• Conversion from free to paying subscribers reflects ongoing retention and satisfaction.

User Demographics Across Midjourney

• A majority of Midjourney users are male (about 59.9%), with female users around 40.1%.
• The largest age group is 25–34 years, making up roughly 37% of users.
• Users aged 18–24 account for almost 23% of the audience.
• Ages 35–44 represent about 19.4% of the platform’s user base.
• Age bracket 45–54 captures roughly 11.45%, showing mid‑career engagement.
• Older users (55–64) and 65+ together form a smaller portion (~9% combined).
• Midjourney’s audience shows higher interest in tech and creative sectors like digital artistry and design.
• Interest categories include computers, multimedia, and programming, suggesting a tech‑savvy base.

Geographic Distribution of Midjourney Users

• The United States leads with 20.06% of Midjourney global traffic.​
• India holds 5.86% share as a key secondary market for Midjourney users.​
• South Korea contributes 5.03% of total Midjourney website visits.​
• Germany accounts for 4.92% of Midjourney‘s international traffic.​
• Russia represents 4.65% of the Midjourney user base globally.​
• China drives 6.16% of traffic, highlighting Asian growth.​
• The United Kingdom captures 4.4% of Midjourney visits worldwide.​
• Japan adds 3.81% to Midjourney‘s diverse geographic footprint.​
• Brazil maintains around a 4–5% share in Midjourney traffic rankings.​
• Midjourney reaches users across 150+ countries with broad adoption.​

Discord Server Activity in the Midjourney Community

• Midjourney’s Discord community is among the largest public servers, hosting over 21 million members.
• Channels support image generation, prompt sharing, tutorials, and creative challenges.
• Peak simultaneous users exceed 750,000 during high‑interest events.
• Discussion threads and shared prompts fuel collaborative creativity.
• Community events often involve competitions or showcases of the best works.
• Feedback loops between users and the Midjourney team help refine offerings.
• Discord remains the main hub for real‑time user interactions and support.

Prompt and Image Generation Volume on Midjourney

• Daily image generation totals are estimated in the hundreds of millions globally, pointing to massive creative output volumes.
• Millions of unique prompts are submitted daily across user tiers.
• Prompt complexity increasingly reflects professional use cases like branding and marketing visuals.
• High‑volume prompts correlate with astronomical GPU usage by Midjourney servers.
• Prompt sharing in Discord accelerates learning and creativity among users.
• Events encourage prompt battles and challenges, driving community engagement.
• Advanced imagery categories (e.g., photorealistic, 3D‑style art) showcase broad creative application.
• Generations include commercial, artistic, and concept design projects across sectors.

Use Cases and Industries Leveraging Midjourney

• Marketing teams report a 40% reduction in time-to-visual for social content using Midjourney.
• Over 30% of game studios incorporate Midjourney for early concept design phases.
• E-commerce brands comprise 15% of commercial use cases with Midjourney product visuals.
• Educational users represent 10% of the community, leveraging Midjourney for creative materials.
• Freelancers and content creators account for 25% of total users generating custom graphics.
• 72.4% of clothing professionals are satisfied with Midjourney for fashion design renders.
• Computer software firms lead adoption at 15% of tracked Midjourney customers.
• The publishing industry uses Midjourney for 7% of identified enterprise applications.
• Furniture designers represent 7% of companies leveraging Midjourney stylized renders.

Pricing and Subscription Models in Midjourney

• Midjourney offers subscription‑based access only; there is no free tier or trial to generate images on Discord or midjourney.com.
• Subscriptions renew monthly or yearly, with annual billing often offering ~20% savings.
• The Basic Plan starts at around $10/month (~3.3 GPU hours, limited features).
• The Standard Plan is about $30/month, providing ~15 GPU hours and access to Relax Mode.
• A Pro Plan costs roughly $60/month, with ~30 GPU hours and Stealth Mode.
• The Mega Plan, at about $120/month, includes ~60 GPU hours and maximum concurrency.
• Higher tiers are geared toward professionals, agencies, and enterprise‑level workflows.
• Pricing packages differentiate based on GPU time, privacy features, and concurrency limits.
• Midjourney’s pricing model contrasts with usage‑based alternatives like pay‑per‑image from other tools.

Free vs Paid User Breakdown in Midjourney

• Midjourney serves 21 million registered users, all requiring paid subscriptions for generation.​
• Daily active users among paid subscribers hit 1.2–2.5 million.​
• 7.5% of users (1.1 million) stay actively subscribed.​
• 2025 revenue totaled $500 million from subscriptions alone.
• Basic plan at $10/month yields 3.3 GPU hours (~200 images).
• Standard plan ($30/month) provides 15 GPU hours for regulars.
• Pro plan ($60/month) offers 30 GPU hours plus stealth mode.
• Mega plan ($120/month) grants 60 GPU hours for pros.
• 67.7% of subscribers engage frequently.​
• Annual plans save 20%, boosting paid retention.

Adoption of Midjourney by Creators and Businesses

• Midjourney had 21 million registered users by March 2025, with 1.2–2.5 million daily active users.​
• 77% of users are creators, like graphic designers and content creators, for professional workflows.
• Freelancers and hobbyists make up 25% of users for visual prototypes and mood boards.​
• Marketing teams achieve 40% reduction in time for social media visual production.​
• E-commerce brands account for 15% of use in product catalogs and concept visuals.​
• Over 30% of game studios use Midjourney for early design phases and brainstorming.​
• Enterprise users maintain 70% monthly subscription renewal on higher tiers.​
• Pro and Mega plans support bulk generation for businesses with commercial rights.​

AI Image Generators Compared: Midjourney vs Other Platforms

• Midjourney leads the market with a dominant 26.8% share, making it the most widely used AI image generation platform in 2024.
• DALL·E ranks second with 24.4% market share, reflecting its strong adoption and integration across creative tools.
• NightCafe holds third place at 23.2%, highlighting its growing popularity among digital artists and hobbyists.
• Adobe Firefly captures 16.6%, showing strong traction within Adobe’s creative ecosystem and professional user base.
• Other AI image tools collectively account for 10.0%, indicating continued market fragmentation and niche innovation.
• The top three platforms control 74.4% of the market, demonstrating high concentration in the AI image generation industry.
• Leading platforms together represent over 90% share, emphasizing limited dominance by smaller competitors.
• Midjourney alone outperforms many rivals, exceeding individual competitors by more than 2 percentage points.
• Enterprise and creative professionals favor top tools, driving higher usage of Midjourney, DALL·E, and NightCafe.
• Market competition remains intense, with close gaps between the top three platforms, all within a 3.6% range.

Copyright and Legal Issues Surrounding Midjourney

• Disney and Universal filed a copyright lawsuit against Midjourney on June 11, 2025, alleging direct and secondary infringement of their characters.
• Warner Bros. Discovery sued Midjourney in September 2025, seeking up to $150,000 in statutory damages per infringed work.
• Artist lawsuits claim Midjourney trained on billions of copyrighted images from the LAION-5B dataset without consent.
• As of February 2026, 80 copyright lawsuits have been filed against AI companies in the US, including those against Midjourney.​
• Midjourney defends against suits by citing transformative fair use, arguing outputs do not reproduce protected content.
• Midjourney generated $200 million in revenue in 2023 and $300 million in 2024, fueling plaintiff infringement claims.
• The platform reached nearly 21 million Discord subscribers by June 2025, amid escalating legal battles.​
• Major studios allege Midjourney ignored requests to implement measures blocking infringing image generation.​
• Earlier class actions accused training on over 5 billion web-scraped images, violating artists’ rights.​
• Midjourney models use datasets of billions of images, text, and video, central to infringement disputes.​

Frequently Asked Questions (FAQs)

Conclusion

Midjourney is a major player in generative AI imagery, defined by its subscription pricing, broad adoption among creators and businesses, and vibrant use cases across industries. Its paid‑only model supports commercial artwork and professional workflows, but also raises complex copyright debates as traditional rights holders challenge AI practices.

As competition with tools like DALL·E and Stable Diffusion continues and legal frameworks evolve, Midjourney’s role in creative ecosystems will shape the future of AI‑driven visuals worldwide.