Perplexity AI Statistics 2026: Users, Revenue & Growth

Perplexity AI has rapidly emerged as one of the most talked-about AI search engines globally, blending generative language models with real-time web search to deliver cited answers instead of traditional link lists. Originally launched in 2022, the platform’s growth in users, queries, and investor interest has accelerated through 2024 and into 2025, shaping its reputation as a research-friendly alternative to traditional AI chat systems. Today, businesses use Perplexity to power research workflows, and academic teams leverage its citation-backed insights, while developers integrate its API into knowledge tools. With rising active user figures and expanding geographic reach, let’s dig into the core statistics defining Perplexity AI.

Editor’s Choice

• ~30 million monthly active users on Perplexity AI as of late 2025, up sharply year-over-year.
• ~780 million monthly queries processed by the platform, marking triple-digit growth from prior years.
• Perplexity was valued at ~$20 billion in early 2026 following robust funding rounds.
• 66% year-over-year user growth reported through 2025.
• The platform serves 60-70 million daily queries globally.
• ~2 million average daily visitors engaging with Perplexity AI.
• Perplexity supports >46 languages across more than 230 countries.

Recent Developments

• In late 2025, Perplexity closed significant funding, boosting total capital raised to over $1 billion.
• The company’s valuation jumped to ~$20 billion in early 2026 following new investment.
• Perplexity expanded support to 46 languages, broadening its global footprint.
• Strategic API enhancements have made the platform more integrable for enterprise workflows.
• Partnerships with major publishers increased content availability and relevance for users.
• New product features, including Comet, aim to improve the scope of AI-assisted research.
• Perplexity faced increased legal scrutiny from media organizations over content use policies in 2025.

Key Statistics of Perplexity AI

• Monthly active users MAUs, ~30 million worldwide as of 2025.
• MAUs grew more than 200% from 2024 to 2025.
• The platform experienced ~66% user growth year-over-year.
• Average monthly queries exceed ~780 million.
• Daily usage estimates range up to 70 million queries per day.
• Roughly 2 million average daily platform visitors engage with Perplexity.
• Global search volume and query engagement have shown consistent double-digit monthly increases.
• Perplexity’s web presence ranks within the top 200–300 globally for AI search traffic.

Perplexity AI Revenue Growth Trends

• Perplexity AI’s Annual Recurring Revenue (ARR) increased sharply from $5 million in 2022 to $148 million in 2025, reflecting massive long-term growth momentum.
• Revenue doubled from $5 million in 2022 to $10 million in 2023, showing early-stage monetization progress.
• ARR surged by 700% year-over-year, rising from $10 million in 2023 to $80 million in 2024, marking a major commercialization breakthrough.
• Between 2024 and 2025, revenue climbed further from $80 million to $148 million, representing an 85% growth rate in a single year.
• Over the four years, Perplexity AI achieved a total revenue increase of $143 million, expanding nearly 30× from its 2022 baseline.
• The consistent upward trend highlights strong enterprise adoption, premium subscriptions, and rising AI search demand.
• The projected $148 million ARR in 2025 positions Perplexity AI among the fastest-growing AI-powered platforms in the market.
• Rapid revenue acceleration indicates increasing investor confidence and long-term business sustainability.

Overview and Company Background of Perplexity AI

• Perplexity AI, Inc. is a U.S.-based AI company focused on conversational search and answer synthesis.
• Founded in 2022 in San Francisco by AI researchers and engineers.
• Core products include the free answer engine and premium Pro plans.
• Perplexity’s platform blends generative LLMs with real-time web search and citations.
• It competes with both traditional search and AI tools by offering source-verified responses.
• Investors include notable technology figures and firms backing its rapid scaling efforts.
• The company emphasizes accuracy and transparency in its AI outputs by citing sources.
• Perplexity has expanded developer APIs for customized integrations.

Perplexity AI User Age Demographics

• Users aged 25–34 dominate the platform, representing the largest share at 33%, highlighting strong adoption among young professionals and early-career users.
• The 18–24 age group accounts for 23% of users, showing high engagement among students and Gen Z digital natives.
• Mid-career users aged 35–44 contribute 19%, reflecting growing reliance on Perplexity AI for productivity and research tasks.
• The 45–54 segment holds 12% of the user base, indicating moderate adoption among experienced professionals.
• Older adults aged 55–64 represent 7%, suggesting limited but rising interest in AI-powered tools.
• Senior users aged 65+ make up only 4%, demonstrating lower penetration of Perplexity AI among retirees and late adopters.
• Overall, more than half of users (56%) are under 35, confirming that Perplexity AI’s core audience is concentrated in younger demographics.
• The data highlights a clear age-related adoption gap, with usage declining steadily after age 44, emphasizing opportunities for growth in older segments.

Monthly Active Users of Perplexity AI

• ~30 million monthly active users globally as of late 2025.
• MAUs climbed from ~10 million in early 2024 to current figures.
• This represents over 200% growth in MAUs year-over-year.
• Regional spikes show rising participation in Asia and the U.S. markets.
• Growth correlates with rising awareness of AI search tools among professionals.
• MAU figures place Perplexity among the fastest-growing AI platforms globally.
• In some reports, peak monthly engagement exceeded 153–170 million global visits.
• Monthly unique visitor counts indicate expanding brand visibility and user adoption.

Daily Active Users of Perplexity AI

• Perplexity AI records an estimated 2–5 million daily active users DAUs in 2025, depending on seasonal peaks.
• Average daily website visitors surpassed 2.2 million in late 2024, up from under 1 million in early 2023.
• Daily query volume reached 60–70 million searches per day in 2025, reflecting strong repeat usage.
• DAU growth accelerated by more than 100% year-over-year between 2024 and 2025.
• Mobile users account for the majority of daily sessions, contributing to higher repeat engagement.
• Perplexity’s DAU MAU ratio indicates strong retention compared to other emerging AI search platforms.
• U.S. users represent the largest share of daily active sessions.
• Enterprise API integrations contribute to consistent weekday daily activity spikes.

Perplexity AI Users by Country

• India dominates Perplexity’s global user base with 22.75% of total users, making it the largest market worldwide.
• The United States ranks second with a strong 17.63% share, reflecting high AI adoption in North America.
• Germany accounts for 3.97% of users, showing steady growth in European markets.
• South Korea contributes 3.82%, highlighting rising interest in AI-powered search tools in East Asia.
• Indonesia represents 3.21%, indicating increasing adoption across Southeast Asia.
• The “Others” category leads overall with 48.62%, proving that nearly half of Perplexity’s users come from diverse global regions.
• Together, India and the United States control 40.38% of total users, showing strong market concentration in the top economies.
• The top five countries generate 51.38% of Perplexity’s total traffic, while the rest is distributed across dozens of emerging and developed markets.
• This geographic spread highlights Perplexity AI’s expanding international footprint and growing worldwide relevance.
• The data reflects a balanced mix of mature and emerging markets, supporting Perplexity’s long-term global growth strategy.

Device Usage Patterns of Perplexity AI

• Mobile devices account for approximately 63–65% of total traffic.
• Desktop users represent roughly 35–37% of sessions, reflecting strong professional usage.
• Android devices drive a larger share of mobile sessions compared to iOS.
• The Perplexity mobile app experienced significant download growth in 2025.
• Desktop sessions typically have longer average session durations than mobile sessions.
• Tablet traffic contributes less than 5% of total visits.
• Mobile-first design improvements boosted engagement metrics in 2025.
• Workplace desktop usage spikes during business hours in North America.

Website Traffic Growth of Perplexity AI

• Perplexity.ai surpassed 150 million monthly visits in the peak months of 2025.
• Monthly visits increased by more than 200% year-over-year between 2024 and 2025.
• Organic search accounts for over 40% of total traffic.
• Direct traffic contributes approximately 35% of total visits, signaling brand recognition.
• Referral traffic rose following publisher partnerships in 2025.
• Average session duration exceeds 6 minutes per visit, indicating strong engagement.
• Bounce rate remains below 45%, outperforming many AI content sites.
• Global traffic ranking improved significantly throughout 2025.

Traffic Sources by Channel for Perplexity AI

• Organic search drives roughly 40–45% of total traffic.
• Direct traffic contributes about 30–35%, reflecting repeat visitors.
• Referral sources account for approximately 10–12% of visits.
• Social media generates around 5–8% of traffic, led by X formerly Twitter and Reddit.
• Paid search traffic increased by roughly 25–30% year-over-year in 2025.
• Email marketing and newsletters contribute a smaller but growing share.
• Display advertising represents less than 5% of total traffic.
• Branded search queries increased steadily through 2025, signaling higher awareness.

Query Volume and Growth Rate of Perplexity AI

• Perplexity processes approximately 60–70 million queries per day as of late 2025.
• Monthly queries exceed 750–800 million, reflecting sustained search demand.
• Query volume grew more than 200% year-over-year between 2024 and 2025.
• In early 2023, the platform handled fewer than 10 million daily queries, highlighting rapid scale-up.
• Enterprise API calls account for a growing share of total query volume in 2025.
• Education-related queries increased significantly during academic semesters in 2025.
• Branded search interest for “Perplexity AI” rose steadily throughout 2024 and 2025.
• Query growth closely tracks mobile adoption rates across the U.S. and India.

Performance and Response Time of Perplexity AI

• Average response time for standard queries is reported at under 2 seconds.
• Pro subscribers receive faster model access during peak demand periods.
• Platform uptime reportedly exceeds 99.9%, aligning with enterprise SaaS standards.
• Latency improvements were introduced in 2025 following backend infrastructure upgrades.
• Performance benchmarks show comparable speeds to other AI search tools.
• Mobile app load times improved by double digits after 2025 optimization updates.
• Infrastructure investments increased to support scaling beyond 70 million daily queries.
• API response performance improved with new model routing updates in 2025.

Developer Adoption of AI Tools for Search and Development

• ChatGPT dominates the market, with 81.7% of developers using it for search and development tasks, making it the most widely adopted AI tool in 2024.
• Copilot ranks second, capturing 44.2% adoption, highlighting its strong integration within developer workflows and coding environments.
• Gemini maintains moderate usage, with 22.4% of developers relying on it for AI-assisted development and research activities.
• Perplexity shows limited adoption, with only 4.9% of developers using it, indicating low penetration in the developer ecosystem.
• The data reveals a significant usage gap, as ChatGPT’s 81.7% share is more than 16 times higher than Perplexity’s 4.9% adoption rate.
• Overall, developer preferences in 2024 strongly favor established, multi-functional AI platforms, led by ChatGPT and Copilot, over newer or niche alternatives.

Accuracy and Hallucination Rate of Perplexity AI

• Perplexity emphasizes citation-backed responses to reduce AI hallucinations.
• Independent testing shows cited-answer models reduce hallucination rates compared to non-cited chatbots.
• Academic comparisons in 2024 ranked Perplexity highly for factual consistency among AI search tools.
• Source transparency increases user trust relative to traditional generative chat outputs.
• Ongoing publisher partnerships aim to improve content accuracy and attribution.
• Media lawsuits in 2025 highlighted broader AI industry debates over data sourcing.
• Perplexity’s hybrid search-model approach reduces fabricated citations.
• User surveys report higher perceived reliability versus uncited AI responses.

App Downloads, Ratings, and Store Rankings of Perplexity AI

• Perplexity AI app achieved over 80 million total downloads across iOS and Android by early 2026.​
• iOS version holds a 4.8/5 star rating from over 500K reviews on App Store.​
• Google Play lists 50M+ downloads with 4.6 stars from 1.79M reviews.​
• App saw 15.5 million downloads in October 2025, peaking as the most downloaded globally.​
• Ranked #1 free app across all categories in the India App Store and Google Play in 2025.​
• Downloads hit 11.98 million in September 2025 amid funding and feature hype.​
• Monthly active mobile users reached 15+ million, over 50% of total platform activity.​
• US App Store placed it in the top 5 AI productivity apps during Q4 2025.​
• Push notifications boosted daily retention by 25% post-2025 updates.

Perplexity AI Language Usage Distribution Insights

• English dominates Perplexity AI usage with the highest share at 34%, highlighting its strong presence among global users.
• Spanish ranks second with 18%, reflecting significant adoption across Spanish-speaking regions.
• Hindi accounts for 12%, indicating steady growth in usage from South Asian markets.
• Together, English, Spanish, and Hindi represent 64% of total language usage on Perplexity AI.
• The data shows a clear preference for English-language content, while regional languages like Spanish and Hindi continue expanding.
• The growing share of non-English users (30%) suggests rising global accessibility and multilingual adoption.
• This distribution highlights Perplexity AI’s progress toward becoming a globally inclusive AI platform.

Revenue and Annual Recurring Revenue of Perplexity AI

• Perplexity AI hit $100 million ARR by early 2025.​
• ARR jumped 3x from 2024 to $100+ million in 2025.​
• Perplexity Pro subs reached 240,000 by late 2024.​
• Revenue grew 5x from $20 million (2024) to $100 million (2025).​
• ARR climbed to $148 million annualized by June 2025.​
• Enterprise API contributed to 6.3x YoY ARR growth over 20 months.​
• The Pro plan at $20/month drives the majority of subscription revenue.​
• ARR neared $200 million by September 2025.​
• Total funding reached $915 million, supporting revenue expansion.​

Perplexity AI Funding Growth and Investment Trends

• Perplexity AI’s earliest recorded funding stood at just $3.1 million in September 2022, reflecting its initial-stage startup phase and limited early capital access.
• By March 2023, total funding rose sharply to $25.6 million, marking an increase of over 8× in just six months, driven by growing investor confidence.
• In January 2024, funding accelerated further to $73.6 million, highlighting strong momentum as the company expanded its AI search and research platform.
• Despite minor fluctuations, Perplexity AI secured $62.7 million in April 2024, maintaining steady institutional interest in its core technology.
• A breakthrough occurred in August 2024, when funding surged to $250 million, signaling Perplexity AI’s transition into a large-scale, late-stage AI company.
• The company reached a historic milestone in December 2024, raising a massive $500 million, its largest funding round to date, positioning it among the top-funded AI startups globally.
• In July 2025, Perplexity AI attracted an additional $100 million, reinforcing its long-term growth strategy and continued market relevance.
• By September 2025, funding climbed again to $200 million, confirming sustained venture capital and strategic investor backing.
• Overall, Perplexity AI’s funding expanded from $3.1 million in 2022 to $500 million in 2024, representing a growth of over 16,000% in just two years, showcasing exceptional market trust and scalability.

Market Share and Competitive Positioning of Perplexity AI

• Perplexity AI holds 6.4–8.03% market share in AI chatbots, third behind ChatGPT (82.65%) and Microsoft Copilot (7.22%).​
• Perplexity commands 15.10% of global AI traffic, rising to 19.73% in the U.S., its top market, driving 17.63% of visits.
• Perplexity logged 170 million monthly visits and 435 million queries recently, with 239.7 million visits in November 2025.
• Perplexity achieved 370% year-over-year growth, processing 780 million queries in May 2025 alone (30 million daily).
• In May 2025, Perplexity hit 153 million visits, up 191.9% from March 2024, ranking #7 among AI engines with 45 million MAUs.
• Perplexity surpassed $100 million ARR in 2025 from Pro subscriptions ($20/month) and enterprise deals, targeting $656 million in 2026.
• 73% of Perplexity‘s customers are in the U.S., with enterprise users like Volvo Cars and Gothaer strengthening the B2B position.
• Perplexity reached a $20 billion valuation after $500 million in funding in 2025, up from $9 billion post $500 million raise.

Frequently Asked Questions (FAQs)

Conclusion

Perplexity AI has transformed from a niche AI search experiment in 2022 into a multi-billion-dollar technology company. With 30 million monthly active users, nearly 800 million monthly queries, and a valuation of around $20 billion, the platform demonstrates strong adoption across consumer and enterprise segments. Moreover, its citation-based model positions it as a trusted alternative in a crowded AI landscape increasingly scrutinized for accuracy and transparency.

As AI search continues to reshape digital discovery, Perplexity’s user growth, revenue expansion, and infrastructure scaling suggest sustained momentum. However, competition from established tech giants remains intense. The coming years will determine whether Perplexity can convert rapid growth into long-term market dominance.