Semrush Statistics 2026: Must-Know Growth Stats

Semrush has become a cornerstone platform for digital marketers, enabling businesses to manage SEO, paid advertising, content marketing, and competitive analysis from a single interface. Agencies rely on it to optimize client campaigns at scale, while eCommerce brands use its keyword and traffic insights to drive revenue growth and improve search visibility. As search engines evolve and AI reshapes how users discover content, tools like Semrush play a critical role in helping marketers adapt strategies with real-time data.

Its expanding datasets, enterprise adoption, and AI-driven capabilities highlight its growing influence across industries. In this article, we break down the latest Semrush statistics to help you understand its market position, performance trends, and future trajectory.

Editor’s Choice

• Semrush generated $443.6 million in revenue in 2025, reflecting 18% year-over-year growth.
• The platform reached $471.4 million in annual recurring revenue (ARR) by the end of 2025.
• Semrush supports over 10 million users globally across free and paid plans.
• Its keyword database surpassed 27.6 billion keywords across 142 geographic databases.
• The backlink database expanded to over 51 trillion links in 2026, up from ~43 trillion in 2025.
• Paying customers reached ~116,000–118,000 in 2025, showing steady subscription growth.
• AI-related products contributed $38+ million ARR in 2025, highlighting the rapid adoption of AI features.

Recent Developments

• Semrush’s AI product suite ARR grew from $4 million to $38 million in one year, signaling aggressive AI expansion.
• The company launched its Enterprise Partner Program in 2025, targeting agencies and large clients.
• Enterprise customers paying $50,000+ annually increased by over 72% YoY.
• Customers spending $10,000+ annually grew by 30% YoY, indicating strong enterprise demand.
• AI-driven SEO insights showed 527% growth in AI search traffic in 2025, reshaping SEO strategies.
• Semrush introduced AI visibility and search monitoring tools to adapt to generative search trends.
• The platform increased infrastructure capacity to crawl 14 billion URLs daily in 2026, up 40% from 2025.
• Semrush continues expanding into multi-channel marketing analytics, including PPC and content intelligence.

Key Statistics of Semrush

• Semrush had 1.16 million active users in 2024, with projections exceeding 1.4 million in 2025.
• Around 117,000 users were paying customers in 2024, representing steady monetization growth.
• Approximately 90% of users are on free plans, highlighting a strong freemium model.
• The platform offers 55+ tools covering SEO, PPC, and content marketing.
• Semrush tracks over 808 million domain profiles globally.
• It monitors 447 million referring domains as of 2026, improving backlink intelligence accuracy.
• The platform processes billions of data points daily, including keywords, links, and traffic insights.
• Semrush serves industries ranging from agencies and SaaS to eCommerce and media companies.

Overview and History of Semrush

• Semrush was founded in 2008 as an SEO-focused tool and has evolved into a full marketing suite.
• The platform grew from 388,000 users in 2019 to over 1.16 million in 2024.
• Its workforce expanded to 1,500+ employees and contractors globally.
• Semrush went public on the NYSE under the ticker SEMR, accelerating its growth trajectory.
• The company transitioned from a niche SEO tool to a multi-channel marketing platform.
• It now integrates SEO, PPC, content marketing, and competitive intelligence tools.
• Semrush consistently ranks among the top SEO tools alongside Ahrefs and Similarweb.
• The platform’s evolution reflects a shift toward AI-driven search analytics and automation.

Revenue Statistics of Semrush

• Semrush’s revenue grew from $92.10M in 2019 to a projected $446.00M in 2025, marking an overall increase of nearly 4.8× in just six years.
• The company experienced its highest YoY growth of 50.5% in 2021, indicating a rapid expansion phase post-2020.
• Strong early growth continued with 35.6% in 2020 and 35.3% in 2022, showing consistent momentum in scaling operations.
• Revenue crossed the $300M milestone in 2023, reaching $307.68M, signaling maturity and market consolidation.
• Growth remains solid but is gradually stabilizing, with 21% in 2023, 22.5% in 2024, and a projected 18.4% in 2025.
• The steady rise from $188.00M (2021) to $376.82M (2024) highlights sustained demand for Semrush’s digital marketing tools.
• Despite slowing percentages, the absolute revenue increase each year remains significant, adding over $60M–$70M annually in recent years.
• The data reflects a transition from a hyper-growth phase to stable, scalable growth, typical of a maturing SaaS company.

Quarterly Revenue of Semrush

• Q1 2025 ARR reached $424.7 million, up 20% YoY.
• Q1 2025 generated $18.5 million in free cash flow, showing strong margins.
• Q2 2025 ARR increased to $435.3 million, maintaining steady growth.
• Q2 2025 recorded 116,000 paying customers, consistent with Q1 levels.
• Q3 2025 revenue reached $112.1 million, up 15% YoY.
• Q3 growth was driven by AI product adoption and enterprise expansion.
• Q4 2025 revenue peaked at $117.7 million, the highest quarterly figure of the year.
• Full-year performance showed consistent quarterly growth trends, signaling stable demand.

Annual Recurring Revenue of Semrush

• Semrush reported $471.4 million ARR in 2025, reflecting 15% year-over-year growth.
• ARR stood at approximately $410 million in 2024, highlighting consistent upward momentum.
• Enterprise customers contributed a growing share, accounting for over 13% of ARR in 2025.
• AI-driven products added $38+ million ARR, up from just $4 million the previous year.
• Customers spending $10,000+ annually increased ARR contribution by over 30% YoY.
• Net revenue retention remained strong at 104%, indicating expansion within existing accounts.
• ARR per customer rose due to upselling and premium feature adoption.
• Subscription-based revenue accounts for over 95% of Semrush’s total income, ensuring predictable cash flow.
• ARR growth aligns closely with increased adoption of enterprise and AI tools.

Semrush Website Traffic by Country

• India leads global traffic with 20.25% share and 5.57 million visits, making it the largest audience base for SEMrush.
• The United States follows closely with 19.74% traffic share and 5.43 million visits, showing strong demand in a mature market.
• Mobile dominates in India, accounting for a massive 68.39% of traffic, indicating a mobile-first user behavior.
• In contrast, the United States is desktop-heavy, with 62.11% desktop usage, highlighting professional and work-driven usage patterns.
• France contributes 4.53% traffic with 1.25 million visits, maintaining a balanced device split (59.1% desktop vs 40.9% mobile).
• The United Kingdom shows the highest desktop dependency, with 71.91% desktop traffic, suggesting strong B2B or office usage.
• Brazil stands out as a mobile-first market, with 53.38% mobile traffic, reinforcing trends seen in emerging digital economies.
• The top 2 countries (India + US) together contribute nearly 40% of total traffic, indicating high geographic concentration.
• European markets like France (4.53%) and the UK (3.86%) contribute moderate but stable traffic shares.
• Overall, device usage varies significantly by region, with mobile leading in developing markets and desktop dominating in developed economies.

User Statistics of Semrush

• Semrush has over 10 million registered users globally, spanning free and paid tiers.
• Active users exceeded 1.4 million in 2025, up from 1.16 million in 2024.
• Paying customers reached approximately 117,000–118,000 in 2025.
• Around 30% of users are based in the U.S., making it the largest user market.
• Europe accounts for about 35% of the user base, showing strong regional adoption.
• Over 50% of users are marketers or SEO professionals, followed by agencies and business owners.
• Small and medium businesses represent 60%+ of total users, highlighting broad accessibility.
• Enterprise users, though smaller in number, contribute disproportionately to revenue.
• The platform sees consistent engagement, with users logging in multiple times weekly for campaign tracking.

Paid vs Free Users of Semrush

• Approximately 90% of Semrush users are on free plans, reinforcing its freemium strategy.
• Paid users account for about 10% of the total user base, yet generate the majority of revenue.
• The platform had ~117,000 paying customers in 2025, up from ~108,000 in 2024.
• Conversion rates from free to paid users range between 2%–5%, depending on feature usage.
• Free users drive traffic and brand awareness, contributing to long-term growth.
• Paid users typically include agencies, enterprises, and professional marketers.
• The average subscription value increased in 2025 due to premium feature adoption.
• Trial-to-paid conversion improved after introducing AI-powered tools and onboarding features.
• Enterprise plans significantly increase revenue per user compared to entry-level subscriptions.

Semrush vs Competitors: Database Size Comparison Insights

• Ahrefs leads in keyword database size with 28.7 billion keywords, slightly ahead of competitors, making it highly effective for deep keyword research.
• Semrush closely follows with 27.9 billion keywords, offering nearly comparable coverage and a strong balance between keyword and backlink data.
• Moz significantly lags in keyword data, with only 1.25 billion keywords, indicating a much smaller keyword research database.
• In terms of backlinks, Moz dominates with the largest database at 45.5 trillion links, making it highly competitive for link analysis.
• Semrush ranks second in backlinks with 43 trillion backlinks, providing a robust and comprehensive link database for SEO professionals.
• Ahrefs has the smallest backlink database among the three, with 35 trillion links, though still substantial for most SEO use cases.
• Overall, Semrush offers the most balanced ecosystem, combining near-top keyword coverage with a massive backlink database, making it a strong all-in-one SEO platform.
• The data highlights a clear trade-off: Ahrefs excels in keywords, Moz in backlinks, while Semrush delivers strong performance across both metrics.

Backlink Database of Semrush

• Semrush’s backlink database surpassed 51 trillion backlinks in 2026, up from ~43 trillion in 2025.
• It includes over 447 million referring domains, enhancing link analysis accuracy.
• The platform crawls 14 billion URLs daily, ensuring fresh backlink data.
• Backlink growth reflects increased web content and global internet expansion.
• Semrush identifies toxic links using proprietary scoring algorithms.
• The tool supports competitor backlink analysis across millions of domains.
• Historical backlink data allows users to track link-building progress over time.
• Integration with outreach tools helps users acquire high-quality backlinks.
• Backlink analytics remain a core feature for SEO agencies and enterprise users.

Enterprise Customers of Semrush

• Enterprise platform reached 579 customers with $37 million ARR as of December 2025.
• Customers spending $10,000+ annually grew by 31% YoY in 2025.
• Enterprise clients paying $50,000+ annually increased by 74% YoY.​
• Enterprise ARR quadrupled from $9 million to $37 million in 2025.​
• Enterprise SEO expanded to 260 customers, averaging $60,000 ARR per customer.​
• Enterprise retention exceeds 120% dollar-based net revenue retention.​
• AI products ARR reached $38 million, combining with the enterprise for a total of $63 million.​
• Total ARR hit $471.4 million at the end of 2025, with the enterprise contributing disproportionately.
• The Enterprise Partner Program was launched in 2025 to expand agency partnerships.​
• Over 5,800 customers contribute $10,000+ ARR as of 2025.​

Semrush Keyword Database Growth Insights

• The keyword database of Semrush expanded dramatically from 819 million in 2017 to 27.9 billion in 2026, showcasing massive long-term growth.
• Between 2017 and 2019, the database surged from 819 million to 10.5 billion, reflecting an explosive early expansion phase.
• The most significant jump occurred between 2018 (4.4 billion) and 2020 (18.8 billion), indicating a rapid scaling of data infrastructure and global keyword coverage.
• Growth began to stabilize after 2021, increasing from 20 billion (2021) to 27.9 billion (2026), suggesting a mature and saturated database expansion stage.
• From 2022 to 2026, the database grew steadily from 22.3 billion to 27.9 billion, adding over 5.6 billion keywords in 5 years.
• The year 2023 marked a key milestone with 25.3 billion keywords, crossing the 25 billion threshold for the first time.
• Despite slower growth in later years, consistent yearly increases highlight ongoing data enrichment and global SEO coverage improvements.
• Overall, the dataset reflects a ~34x increase in keyword volume from 2017 to 2026, emphasizing Semrush’s position as a leading SEO data provider.

Domain Analytics of Semrush

• Semrush tracks over 808 million domain profiles globally, making it one of the largest SEO intelligence datasets.
• The platform analyzes domain-level traffic, including organic, paid, and referral sources.
• It processes billions of SERP data points daily, enabling accurate ranking insights.
• Domain Analytics covers 190+ countries, supporting global SEO strategies.
• Competitor benchmarking tools allow users to compare traffic share and keyword overlap.
• Semrush identifies top-performing pages and traffic-driving keywords per domain.
• The tool detects traffic trends and seasonal fluctuations, helping marketers plan campaigns.
• Domain authority metrics integrate backlink data and keyword rankings for scoring.
• The platform updates domain analytics data daily or near real-time, improving decision-making accuracy.

Semrush Salary Statistics by Department

• The highest-paying department is Legal, with an average salary of $156K, indicating premium compensation for specialized expertise.
• Product ($152K) and Sales ($140K) are also among the top-paying roles, reflecting their direct impact on revenue and business growth.
• Operations ($136K) and Engineering ($133K) salaries highlight the strong value placed on technical and execution-focused teams.
• Marketing professionals earn an average of $124K, showing competitive pay tied to customer acquisition and brand growth.
• Mid-tier salary departments include Design ($115K), Business Development ($114K), and HR ($110K), all clustered around the $110K–$115K range.
• IT roles average $95K, while Finance stands at $86K, indicating moderate compensation compared to product and engineering teams.
• The lowest-paying department is Admin, with an average salary of $56K, followed by Customer Support at $64K, reflecting more operational or entry-level roles.
• There is a $100K salary gap between the highest (Legal: $156K) and lowest (Admin: $56K) departments, showing significant pay disparity across functions.
• Overall, revenue-driving and specialized departments (Legal, Product, Sales) command higher salaries, while support functions tend to earn less.
• The data suggests that technical, strategic, and decision-making roles at Semrush are financially prioritized over administrative and support roles.

Tools and Features of Semrush

• Semrush offers 55+ tools across SEO, PPC, content, and social media management.
• The Keyword Magic Tool processes billions of keyword suggestions for research and clustering.
• Site Audit scans websites for 140+ technical SEO issues, including crawl errors and Core Web Vitals.
• Position Tracking monitors keyword rankings across desktop and mobile devices.
• The Content Marketing Toolkit supports topic research, SEO writing, and performance tracking.
• PPC tools analyze competitor ad strategies and Google Ads performance insights.
• Social media tools allow scheduling and analytics across major platforms.
• AI-powered features now assist with content generation, keyword clustering, and SERP analysis.
• Integration with third-party platforms like Google Analytics improves data centralization.

Website Traffic of Semrush

• Semrush.com received 27.52 million visits in February 2026, down 14.59% from January.​
• Organic search drives the majority of traffic to Semrush.com, aligning with its strong SEO tools dominance.​
• The United States accounts for about 70% of Semrush.com traffic, per competitive analysis data.​
• India ranks as a top traffic source for Semrush.com, with a country rank of 532.​
• Average session duration on Semrush.com reaches 8:52 minutes in February 2026.​
• Users average 5+ pages per session on Semrush.com, indicating deep tool exploration.​
• Bounce rate stands at 35.07% for Semrush.com, reflecting solid user retention.​
• Traffic analytics cover 190 countries, supporting Semrush.com global insights.​
• AI feature updates in 2025 drove measurable traffic spikes to Semrush.com.

Semrush Traffic & Engagement Insights

• Total visits reached 27.52 million, showing a -15% decline, indicating a recent drop in platform traffic.
• The platform recorded 32.22 million visits in January, making it the highest traffic month in the last 3 months.
• Traffic decreased to 27.52 million in February, down from 28.63 million in December, highlighting a downward trend.
• Users view an average of 4.49 pages per visit, reflecting strong user engagement and content depth.
• The average visit duration is 8 minutes 52 seconds, which is exceptionally high, signaling high user intent and interaction quality.
• The bounce rate stands at 49.28%, indicating that nearly half of users leave after viewing one page, a moderate engagement level.
• Despite the traffic dip, the long session duration (08:52) suggests users who stay are highly engaged and exploring multiple pages.
• The combination of 4.49 pages/visit + 8:52 duration positions Semrush as a deep-research tool rather than a quick-browse platform.
• The 15% traffic drop may indicate seasonality, competition shifts, or reduced search demand in recent months.
• Overall, Semrush demonstrates strong engagement metrics, even with short-term traffic fluctuations.

Pricing Statistics of Semrush

• Semrush’s entry-level Pro plan starts at approximately $129.95 per month in 2026.
• The Guru plan costs around $249.95 per month, targeting growing businesses.
• Business plans begin at $499.95 per month, designed for agencies and enterprises.
• Enterprise custom pricing often exceeds $1,000+ per month, depending on usage.
• Annual billing offers discounts of up to 17% compared to monthly plans.
• Average revenue per customer increased in 2025 due to premium feature adoption.
• Customers spending $10,000+ annually grew significantly, reflecting pricing scalability.
• Add-ons such as extra users and API access contribute to higher customer lifetime value.
• Pricing tiers align with feature access, including data limits, reporting, and integrations.

Frequently Asked Questions (FAQs)

Conclusion

Semrush continues to strengthen its position as a comprehensive digital marketing platform by combining SEO intelligence, content tools, and AI-driven insights into a unified ecosystem. Its consistent revenue growth, rising annual recurring revenue, and increasing enterprise adoption signal strong demand across both small businesses and large organizations. At the same time, its massive keyword and backlink databases, along with global user expansion, reinforce its role as a data-driven decision engine for marketers.

As competition intensifies and AI transforms search behavior, Semrush’s continued investment in automation and analytics will likely shape how businesses approach visibility, traffic, and growth. These statistics not only reflect its current scale but also provide a forward-looking view of where the platform, and the broader SEO industry, is heading.