LinkedIn Statistics 2026: Growth, Users, Revenue

LinkedIn has evolved from a niche professional network into the largest global business platform. Today’s data shows how its growth in users, engagement, and influence spans hiring, networking, learning, and B2B marketing. From HR teams sourcing talent to creators building influence, LinkedIn’s metrics matter for professionals everywhere. Explore these latest figures to see how the platform’s reach and relevance continue rising.

Editor’s Choice

• LinkedIn has surpassed 1.2 billion members worldwide as of early 2026.
• The platform’s user base is growing at about 9% YoY.
• An estimated 310 million monthly active users (MAU) remain active regularly.
• About 134 million users log in daily.
• LinkedIn revenue reached $17.1 billion in 2024, reflecting sustained growth.
• In the U.S., LinkedIn boasts over 230 million users, its largest national base.
• Video content uploads and views are up by 20% and 36% year‑over‑year, respectively.

Recent Developments

• LinkedIn is increasingly integrating AI‑powered suggestions to personalize content feeds and prompts.
• Verification initiatives have expanded, with 100 million verified accounts achieved by late 2025.
• Verified profiles see up to 60% more views and 50% more engagement than unverified ones.
• LinkedIn has expanded short‑form content options like video series and pre‑roll ads through its BrandLink program.
• More interactive features, such as light social games, are being added to boost daily engagement.
• AI tools now help tailor job recommendations and skills suggestions directly within feeds.
• LinkedIn Learning continuously updates certification paths aligned with hiring trends.

Overview Statistics Reflecting Growth on LinkedIn

• LinkedIn’s total membership has climbed steadily from ~1 billion in 2023 to 1.2 billion+ in 2025.
• 310 million monthly active users mark continued active engagement.
• Daily login estimates are around 134 million users.
• Annual member growth hovers near 9% year‑over‑year.
• LinkedIn added 200 million new users in the past two years.
• Web traffic surpassed 1.7 billion visits in early 2025.
• Premium subscriptions exceeded 175 million users, up from 154 million in 2022.

Global User Base Distribution and Expansion on LinkedIn

• The United States dominates LinkedIn’s global user base with 190 million users, making it the largest market worldwide.
• India ranks second with 87 million users, positioning it as LinkedIn’s fastest-growing major professional market.
• Brazil holds third place with 54 million users, followed closely by China with 50 million users, highlighting strong adoption in emerging economies.
• The United Kingdom leads Europe with 33 million users, reinforcing its position as a key professional networking hub.
• France accounts for 24 million users, while Germany and Australia each have 13 million users, reflecting solid Western market penetration.
• In Southeast Asia, Indonesia records 21 million users, and the Philippines reaches 12 million users, showing expanding regional engagement.
• Canada has 20 million users, demonstrating high platform penetration relative to its population size.
• Mexico reports 18 million users, while Italy (16 million) and Spain (15 million) contribute significantly to LinkedIn’s European presence.
• Mid-sized markets include the Netherlands with 9.9 million users, and both Argentina and South Africa with 9.7 million users each.
• Pakistan rounds out the list with 8.1 million users, indicating growing professional digital networking adoption.

Daily and Monthly Active Users on LinkedIn

• LinkedIn’s MAU stands at about 310 million users.
• 134 million users are estimated to log in daily.
• Approximately 40% of users log in every day.
• Users spend an average of around 51 minutes per month on mobile.
• Engagement rates hover above 3.8% on average.
• Daily interaction includes checking updates, messaging, or commenting.
• Monthly active estimates suggest the potential to double MAU by the end of 2026.

User Engagement and Activity Levels on LinkedIn

• About 25% of users engage with brand content daily.
• LinkedIn’s overall engagement rate is around 3.8%.
• Video and visual posts significantly increase interaction compared to text‑only content.
• Only ~1% of monthly users create weekly content, but their posts generate 9 billion impressions.
• Personalized profile optimization drives 30% more weekly views.
• Verified members typically see higher engagement metrics than non‑verified accounts.
• Interaction peaks during business hours, especially mid‑week.

Most Used Job Search Platforms Among Active Job Seekers

• Indeed leads the market with 62% of active job seekers using it frequently or occasionally, making it the most popular job search platform.
• LinkedIn ranks second with 57% usage, highlighting its strong role in professional networking and job discovery.
• ZipRecruiter attracts 29% of job seekers, positioning it as the top alternative after Indeed and LinkedIn.
• CareerBuilder, Monster, and Glassdoor each record 28% usage, showing strong mid-tier competition in the job search market.
• Staffing-focused platforms like Robert Half (9%) and SimplyHired (7%) have limited but niche engagement.
• Smaller recruitment agencies such as Integrity Staffing Solutions (4%) and Kelly Services (4%) maintain modest user bases.
• Freelance and temporary work platforms like Upwork account for only 3%, indicating low preference among traditional job seekers.
• Express Employment Professionals also stands at 3%, reflecting minimal adoption compared to leading platforms.
• The top two platforms (Indeed and LinkedIn) together capture over half of active job seekers, demonstrating market dominance.
• Usage drops sharply after the top six platforms, highlighting a highly concentrated job search ecosystem.

Content Creation and Posting Patterns on LinkedIn

• In 2026, only about 3% of LinkedIn members post content more than once per week, yet these creators receive a disproportionate share of visibility and impressions annually.
• Roughly 1% of monthly active users regularly share content, yet their posts generate billions of impressions across the platform.
• Users practicing consistent posting patterns (e.g., daily or weekly) see up to 3–5× higher engagement rates compared to sporadic posters.
• LinkedIn algorithm changes in 2026 penalize AI‑generated content, resulting in ~30% less reach for posts identified as AI‑generated.
• Posts with external links in the main text have seen as much as 50–60% less organic reach than native content types.
• Video content uploads have been growing, with formats like live and short video gaining more visibility.
• Text posts with thoughtful insights or narratives continue to outperform generic templates, especially when optimized with professional keywords.
• Highly engaging content often delivers impressions well beyond the author’s immediate network, with some posts reaching hundreds of thousands of viewers organically.
• Carousels and visual content formats register some of the highest engagement rates among professional audiences.

Impressions and Overall Reach Achieved via LinkedIn

• LinkedIn impressions track how often a post appears on someone’s feed; a single impression is counted each time it’s shown.
• Some creators have logged over 500,000 impressions on individual posts, illustrating the platform’s reach potential.
• Engagement rate benchmarks show that strong content can achieve ~5.2% engagement from impressions, significantly above average.
• Carousel posts, blended slideshows, often outperform standard text or single-image posts in reach and engagement.
• Impressions increase significantly when posts spark early engagement within the first hour, often termed the “golden hour.”
• Native posts generally receive higher reach than external link posts, due mainly to algorithm preferences.
• Rich media (video and images) typically yields better reach than text‑only posts across professional audiences.
• Reach mechanics and impressions vary across job functions, seniority, and industries, with analytics available in LinkedIn dashboards.
• Frequency and consistency remain key; creators who post regularly tend to see progressively deeper impressions over time.

Global LinkedIn User Age Distribution Insights

• The 25–34 age group dominates LinkedIn, representing 59.1% of the total global user base, making it the platform’s largest and most active segment.
• Users aged 18–24 years account for 20.4%, showing strong adoption among students, fresh graduates, and early professionals.
• The 35–54 age group contributes 17.7%, reflecting consistent engagement from mid-level and senior professionals.
• Professionals aged 55+ make up only 2.9%, indicating limited adoption among older users.
• Combined, users between 18 and 34 years represent 79.5%, highlighting LinkedIn’s strong appeal to young and early-career professionals.
• The data confirms that LinkedIn is primarily driven by career-focused users in their prime working years (25–34).
• Brands and recruiters targeting millennials and Gen Z professionals can access over four-fifths of users under 35 on the platform.

Users by Job Title and Seniority Level on LinkedIn

• Among active audiences, roughly 3.8% identify as founders and 2.2% as co‑founders in user profiles.
• The presence of tech roles (e.g., software engineers) is notable among top job titles on LinkedIn.
• Seniority categories show senior and entry‑level cohorts are both well represented, indicating LinkedIn’s broad appeal.
• Recruiters and hiring managers use LinkedIn to search for candidates across seniority levels, from interns to executives.
• Profiles with senior designations typically see higher engagement and network growth.
• Roles in sales, HR, and operations are frequently searched due to business networking needs.
• LinkedIn’s analytics allow job title filters for content targeting and ad campaigns, enhancing reach.
• Emerging job titles like “head of strategy” and “growth lead” reflect changing organizational structures.
• Specializations in AI, data, and cloud roles continue to see year‑over‑year growth among professional listings.

Company and Organization Presence on LinkedIn

• LinkedIn hosts over 69 million companies with official pages.
• More than 3 million companies actively use pages to connect with professionals.​
• Google leads with 40 million followers among company pages.​
• 82% of B2B marketers achieve success via LinkedIn company presence.​
• Personal profiles generate 5x more engagement than company pages.​
• Complete company pages see 30% more weekly views.​
• 40% of users engage with business pages weekly.​
• 6 people get hired every minute through LinkedIn company tools.​
• Posts with native content boost engagement on active pages.​
• Follower growth averages 2-5% monthly for company pages.

LinkedIn Learning Users by Business Size: Key Insights

• Mid-sized companies (1,001–5,000 employees) dominate LinkedIn Learning usage, accounting for the largest share at 22%, highlighting strong adoption in growing enterprises.
• Solo professionals (1 employee) represent a significant 17% of users, showing high demand for self-driven skill development.
• Small businesses (2–10 employees) make up only 7%, indicating relatively lower platform adoption among very small teams.
• Lower-mid-sized firms (11–50 employees) contribute 9% of users, reflecting steady engagement in early-stage companies.
• Mid-market companies (51–200 employees) account for 11%, demonstrating consistent investment in workforce upskilling.
• Growing enterprises (201–500 employees) represent 9%, showing balanced participation in professional learning.
• Upper mid-sized organizations (501–1,000 employees) also hold 9%, reinforcing strong learning adoption in expanding firms.
• Large companies (5,001–10,000 employees) contribute 6%, marking comparatively limited representation in this segment.
• Very large enterprises (10,000+ employees) account for 10%, reflecting solid but not dominant usage among global corporations.
• Overall, mid-sized and enterprise organizations (51+ employees) collectively represent over 67% of users, highlighting LinkedIn Learning’s strong appeal to structured corporate training programs.

Users by Industry and Professional Sector on LinkedIn

• Over 233 million users are in professional services, the top industry on LinkedIn.​
• The IT industry boasts 30 million LinkedIn users as of 2024.​
• Manufacturing ranks second with over 18 million members.​
• Nearly 8 million healthcare professionals are active in the U.S. alone.​
• Information Technology & Services leads with the highest member growth at 4% of profiles.​
• Financial Services shows a strong presence with hiring rates at 0.95% in August 2025.​
• Hospitals and Health Care hiring was steady at 1.06% in August 2025.​
• Technology, Information, and Media up +2.9% year-over-year in hiring.​
• Professional Services hiring is at 0.83%, outnumbering many sectors.​

Job Search and Hiring Metrics Available Through LinkedIn

• More than 65 million LinkedIn users perform job searches weekly on the platform.​
• Recruiters fill around 10,000 or more jobs per day through LinkedIn, highlighting its hiring scale.​
• Roughly 75% of job seekers report using LinkedIn as their primary tool for finding work opportunities.​
• Over 35.5 million people have secured jobs via LinkedIn connections in recent years.​
• LinkedIn Talent Insights aggregates 12 billion+ data points to guide global workforce and hiring decisions.​
• Approximately 72% of recruiters use LinkedIn as their main source for candidate sourcing and screening.​
• LinkedIn’s algorithms send interview invitations to about 122 million professionals annually.
• Nearly half of workers (about 45–54%) say they got hired through a professional or personal connection, many formed on LinkedIn.
• Around 7–8 hires occur every minute on LinkedIn, underscoring its real‑time hiring velocity.
• Job listing engagement on LinkedIn shows weekly job views in the billions, reinforcing its role in job‑seeker discovery.

LinkedIn Dominates B2B Marketing Value

• LinkedIn leads all platforms, with 85% of B2B marketers rating it as the most valuable organic social media channel.
• Facebook ranks second, but at only 28%, it trails LinkedIn by a massive 57-point gap.
• YouTube secures third place with 22%, showing moderate effectiveness for B2B content and video marketing.
• Instagram follows closely at 21%, indicating limited but growing value for visual-based B2B engagement.
• Twitter delivers low ROI, with just 7% of marketers considering it a top-value platform.
• TikTok records the weakest performance, with only 3%, highlighting its minimal impact in B2B marketing strategies.
• The data confirms that professional networking platforms outperform entertainment-driven networks in generating B2B value.
• Overall, LinkedIn remains the clear leader, making it the primary channel for lead generation, brand authority, and decision-maker outreach.

Learning Platform Usage and Course Completions on LinkedIn

• LinkedIn Learning offers 24,000+ expert‑led courses covering skills from AI to leadership.
• 78% of Fortune 100 companies use LinkedIn Learning for employee training and upskilling.
• Organizations leveraging LinkedIn Learning see an estimated 695% ROI over three years.
• Professionals who engage with LinkedIn Learning are 51% more likely to hit sales or career goals than those who don’t.
• Companies prioritizing career development via LinkedIn Learning observe 20% higher internal mobility.
• Learners who use the Career Hub return 5× more frequently to take additional courses.
• AI skills are now among the most in‑demand capabilities on the learning platform.
• Many academic institutions provide LinkedIn Learning access at no cost to students and alumni.
• Course completion rates have increased year‑over‑year as professionals focus on certifications tied to job outcomes.

Creator and Influencer Trends Emerging on LinkedIn

• LinkedIn engagement rose by 35% year-over-year due to creator content surge.
• B2B micro-influencers on LinkedIn achieve 3%-6% engagement rates.​
• 82% of B2B buyers report that creator content influences their decisions.​
• Video views on LinkedIn increased 36% year-over-year.​
• 71.36% of LinkedIn influencers have 0–1% average engagement rate.​
• 94% of B2B marketers use LinkedIn as the top content distribution channel.​
• 80% of B2B leads originate from LinkedIn versus other platforms.​
• 61 million LinkedIn users are senior-level influencers.​
• 252% higher CTR for Thought Leader Ads with creators.
• 97% of B2B marketers incorporate LinkedIn in content strategies.​

LinkedIn Advertising Audience & Growth

• LinkedIn’s total potential advertising reach reached 1.20 billion users globally, making it one of the largest professional ad platforms worldwide.
• LinkedIn ads now cover 14.7% of the global population, highlighting its expanding market penetration.
• The platform reaches 21.6% of all internet users, strengthening its position in digital advertising.
• Quarter-on-quarter growth recorded +4.1%, adding nearly 47 million new ad-reachable users in just three months.
• Year-on-year growth surged by +17.1%, equivalent to 176 million new users, showing strong annual momentum.
• Male users dominate LinkedIn’s ad audience with a 56.9% share, reflecting higher male participation.
• Female users account for 43.1% of total ad reach, indicating steady engagement among women professionals.
• Overall, LinkedIn adoption among adults aged 18+ stands at 20.7%, showing that one in five adults can be reached via ads.
• Female adoption among adults is 12.7%, suggesting room for growth in women-focused campaigns.
• Male adoption reaches 17.0%, confirming stronger penetration among men.
• The data highlights LinkedIn’s fast-growing, professionally focused, and male-skewed audience for advertisers.
• With over 1.2 billion potential users and double-digit annual growth, LinkedIn remains a high-impact platform for B2B and career-focused marketing.

Mobile Versus Desktop Usage Comparison on LinkedIn

• 57% of LinkedIn traffic originates from mobile devices across the web and app.​
• Desktop captures 74.24% of LinkedIn visits versus 25.76% mobile (Aug 2024–Jan 2025).​
• Over 57% of LinkedIn engagement occurs on mobile platforms.​
• 88% of LinkedIn users primarily engage via mobile, not desktop.​
• 70% of LinkedIn users access through mobile devices.​
• Desktop leads for job applications and detailed analytics review on LinkedIn.​
• Mobile web drives 31.42% of LinkedIn traffic vs 68.58% desktop (late 2024).​
• Live streams yield 7x more reactions through mobile on LinkedIn.​

Revenue and Monetization Breakdown Related to LinkedIn

• LinkedIn revenue reached $17.14 billion in 2024, up 10% year-over-year.
• Talent Solutions generated $7 billion, the largest revenue segment.
• Marketing Solutions (advertising) contributed over $5 billion in TTM revenue as of mid-2024.
• Premium subscriptions hit $2 billion in the last 12 months, up from $1.7 billion prior year.
• Premium sign-ups surged 51% in FY24.​
• BrandLink revenue grew nearly 200% in Q2 2025 vs the prior quarter.​
• Creator payouts tripled year-over-year via the BrandLink program.
• Video uploads rose 20%, views up 36% YoY, boosting ad revenue.
• Members engage with 1.5 million content pieces per minute.​

Frequently Asked Questions (FAQs)

Conclusion

The latest LinkedIn statistics show the platform has transcended its original identity as a professional directory and now anchors B2B engagement, learning, talent mobility, and revenue‑driven strategies. With over 1.3 billion members and robust monthly activity, LinkedIn continues to outperform other social platforms in lead generation, trusted content, and decision‑maker reach. Revenue is climbing, advertising and creator ecosystems are expanding, and mobile users keep engagement high. For professionals, marketers, and executives alike, LinkedIn’s data highlights not just where the world works, but how it learns, networks, and buys in today’s interconnected economy.