--- title: "Pinterest Statistics 2026: Massive Growth & Trends" date: 2026-03-07 author: "Rajesh Namase" featured_image: "https://techrt.com/wp-content/uploads/2026/02/pinterest-statistics.jpg" categories: - name: "Internet" url: "/topics/internet.md" tags: - name: "Statistics" url: "/tags/statistics.md" --- # Pinterest Statistics 2026: Massive Growth & Trends Pinterest has evolved from a niche visual search engine to a major **social discovery platform with global presence**. The platform’s monthly active users have climbed sharply, and its revenue continues to grow, driven by engagement and **shopping-inspired browsing behaviors**. Industries like ecommerce and lifestyle media increasingly rely on Pinterest data to forecast trends, from fashion to home décor, making it a powerful tool for marketers and creators alike. Explore the latest statistics to understand how Pinterest is reshaping digital discovery and consumer interaction. ## Editor’s Choice - Pinterest reached around **578 million monthly active users (MAUs)** globally in 2025, marking strong year-over-year growth. - In 2024, Pinterest generated **$3.6 billion in revenue**, up more than 20% from the prior year. - Approximately **70% of Pinterest’s users are women**, influencing categories like fashion, home, and lifestyle. - U.S. users alone number **around 96–97 million**, making North America the largest national audience. - Pinterest’s advertising reach topped **340 million users** by early 2025, up year-over-year. - Around **96% of searches on Pinterest are unbranded**, highlighting its role in product discovery. - Pinterest continues investing in AI for discovery and shopping experiences. ## Recent Developments - Pinterest announced **a workforce reduction of ~15%** in early 2026 as it reallocates resources toward [AI](https://techrt.com/artificial-intelligence-statistics/) development. - The company released an **AI-powered shopping assistant** to enhance commerce-focused user experiences. - Pinterest agreed to acquire TVScientific, expanding into **connected TV (CTV) advertising tech**. - Executives emphasized **AI-driven ad features** in 2025 revenue calls, aligning with evolving marketing needs. - Pinterest’s market strategies now prioritize **data-driven ad optimization tools** for marketers. - Expansion of **trend prediction reports** like Pinterest Predicts supports creators and brands. - AI integration and content moderation have increased to address user experience concerns. - Continued development of features aimed at **shopping discovery pathways** frames Pinterest as more than a discovery engine. ## Top Statistics of Pinterest - **578 million** global monthly active users as of mid-2025, up from 522 million the year before. - Q4 2024 marked Pinterest’s **first billion-dollar revenue quarter** with approximately **$1.15 billion**. - Pinterest’s revenue in 2024 was **$3.6 billion**, reflecting 20%+ annual growth. - As many as **340 million users were reachable by ads in January 2025**. - Pinterest attracts roughly **1.1–1.3 billion monthly web visits**, showcasing its web traffic strength. - Pinterest ranks around the **15th most used social platform worldwide** by MAU count. - **96%+ of top searches are unbranded**, meaning discovery often starts upstream of specific products. - The majority of users engage through **mobile devices**, reflecting modern content consumption. ## Pinterest User Demographics by Age and Gender - Pinterest has a **strong female majority across all age groups**, with women making up the largest share in every segment. - The **18–24 age group** is the largest audience segment, with **20.0% female users** and **7.2% male users**, making it the most dominant demographic overall. - The **25–34 age group** follows closely, accounting for **18.5% female users** and **6.1% male users**, showing Pinterest’s strong appeal among young adults. - Among users aged **35–44**, Pinterest maintains solid engagement, with **11.2% female users** and **3.3% male users**. - Usage gradually declines with age, but remains significant: - **45–54 years:** **7.3% female**, **2.2% male** - **55–65 years:** **5.5% female**, **1.6% male** - **65+ years:** **3.7% female**, **1.0% male** - The **gender gap is most pronounced in younger age groups**, particularly **18–24** and **25–34**, where female users significantly outnumber male users. - Users who did not specify gender (N/A) remain a small portion across all segments, peaking at **2.2% in the 25–34 age group**. - Overall, Pinterest’s core audience is clearly **young women aged 18–34**, making it highly attractive for brands targeting **Gen Z and Millennials**. ![Pinterest Distribution Of Users Based On Age And Gender](https://techrt.com/wp-content/uploads/2026/02/pinterest-distribution-of-users-based-on-age-and-gender.jpg "Pinterest Distribution Of Users Based On Age And Gender")Reference: RecurPost ## User Statistics of Pinterest - Around **70% of users are women**, a consistent trend for Pinterest’s core audience. - Women dominate key categories like fashion, beauty, and home décor. - Pinterest’s user base grew by **tens of millions year-over-year**, indicating continued adoption. - Gen Z comprises a **rapidly growing share of users**, with estimates above 40% of the global base. - Millennial users, ages 25-34, are a major cohort in the 2025 data. - The platform shows strong **engagement rates among diverse demographic segments**. - Pinterest users tend to engage longer with browsing and saving content than many competitors. - Pinterest’s audience has high **purchase intent**, with a large share researching before buying. ## Usage Statistics of Pinterest - Pinterest users spend an average of **14–15 minutes per session**, reflecting focused browsing behavior. - The average user visits Pinterest around **8–9 times per month** on mobile devices. - More than **85% of Pinterest usage occurs on mobile**, underscoring its mobile-first experience. - Over **1 billion videos are watched daily** on Pinterest, signaling growth in video content. - Approximately **40% of users log in weekly** to discover new ideas and products. - Pinterest hosts over **240 billion saved Pins**, demonstrating long-term content retention. - Around **80% of weekly Pinners say they’ve discovered a new brand or product** on the platform. - Idea Pins and [short-form video](https://techrt.com/short-form-video-statistics/) formats have increased time spent per session year over year. ## Geography and Country Statistics of Pinterest - Pinterest had approximately **96–97 million monthly active users in the United States** in 2025, making it the platform’s largest national market. - The U.S. accounts for roughly **17% of Pinterest’s global user base**, highlighting its strong domestic footprint compared to other social platforms. - Brazil ranks among the top international markets with over **40 million users**, reflecting Pinterest’s growing presence in Latin America. - Mexico has surpassed **25 million users**, driven by mobile-first adoption and ecommerce growth. - Germany and France each report over **15 million users**, signaling steady growth across Western Europe. - Pinterest’s international users now represent **more than 80% of total MAUs**, showing that growth increasingly comes from outside the U.S. - In 2024, international revenue grew at a faster rate than U.S. revenue, with double-digit growth reported in Europe. - Canada maintains a penetration rate above **35% of internet users**, making it one of the platform’s strongest per-capita markets. - India has seen year-over-year audience growth exceeding **20%**, driven by Gen Z adoption. ![Top Countries By Pinterest Users](https://techrt.com/wp-content/uploads/2026/02/top-countries-by-pinterest-users.jpg "Top Countries By Pinterest Users") ## Engagement and Traffic Statistics on Pinterest - Pinterest receives roughly **1.1–1.3 billion monthly web visits**. - Organic search accounts for more than **30% of Pinterest’s desktop traffic**, showing strong SEO visibility. - Pinterest drives more referral traffic to ecommerce sites than many other social platforms, particularly in lifestyle categories. - Pins with high-quality images generate up to **3x more engagement** than low-resolution images. - Video Pins receive **2x higher engagement rates** compared to static Pins. - Rich Pins increase click-through rates by approximately **20%**. - The average engagement rate on Pinterest ranges between **0.5% and 1.5%**, depending on industry. - Saves and repins remain a key engagement metric, with millions recorded daily across categories. ## Search Statistics on Pinterest - Pinterest processes **billions of searches every month**, reinforcing its identity as a visual search engine. - Around **96% of top searches are unbranded**, which supports discovery-based browsing. - More than **500 million visual searches** occur each month through Pinterest Lens. - Search queries related to shopping increased by over **20% year over year in 2024**. - Seasonal searches spike significantly during Q4, especially in gift and home décor categories. - Pinterest Predicts reports have maintained an **80%+ accuracy rate** in forecasting emerging trends. - Long-tail keyword searches dominate Pinterest’s ecosystem, aligning with planning and inspiration intent. - Users are more likely to search for “ideas” and “inspiration” than specific product names, reinforcing upper-funnel discovery. ## Top Referral Sources Driving Desktop Traffic to Pinterest.com - **Programming and Developer Software** accounts for **25.3%** of Pinterest’s desktop referral traffic, making it the **largest single identifiable source category**. - **Search Engines** contribute **24.5%**, indicating that nearly **one-quarter of desktop referrals** originate from organic and search-driven discovery. - **AI Chatbots and Tools** generate **11.9%** of referral traffic, highlighting the **growing influence of AI-driven platforms** in content discovery and traffic distribution. - The **“Other” category dominates with 33.2%**, representing the **largest overall traffic share**, suggesting a highly diversified long-tail referral ecosystem. - Smaller but notable contributors include: - **Computers, Electronics, and Technology** at **2.6%** - **Graphics, Multimedia, and Web Design** at **2.5%** - Combined, tech-oriented categories (Programming, AI Tools, Computers, and Graphics) account for **42.3% of total desktop referral traffic**, underscoring Pinterest’s strong connection to the **technology and digital tools ecosystem**. - The close split between **Programming (25.3%)** and **Search Engines (24.5%)** suggests Pinterest benefits from both **direct tech-platform referrals and traditional search-based discovery channels**. ![Top Referral Sites Sending Traffic To Pinterest](https://techrt.com/wp-content/uploads/2026/02/top-referral-sites-sending-traffic-to-pinterest.jpg "Top Referral Sites Sending Traffic To Pinterest")Reference: RecurPost ## Device and Platform Statistics of Pinterest - Over **85% of Pinterest’s global traffic** comes from mobile devices. - The Pinterest mobile app ranks among the top lifestyle apps in both major app stores. - iOS users account for a higher share of ad revenue per user compared to Android users. - Desktop usage remains relevant for planning-intensive activities like weddings and home renovations, representing around **15% of total traffic**. - Pinterest’s app downloads surpassed **500 million globally** across platforms. - The Pinterest Chrome extension continues to support desktop saves, with millions of active users. - Tablet usage represents a smaller but stable segment of traffic, typically under **5%**. - In-app shopping features have increased session duration compared to standard browsing sessions. ## Content and Category Statistics on Pinterest - **Home décor** boasts **over 23 billion Pins** and **682 million boards**, Pinterest’s largest category. - Users save **more than 1.5 billion Pins weekly**, many in **home décor** and fashion. - **Gen Z** comprises **42%** of Pinterest’s global users and saves more Pins than other generations.​ - **Fashion** category features **13+ billion Pins** for women’s outfits and styles.​ - **Food and recipes** hold **18+ billion Pins**, among top global searches like “dinner recipes”. - **DIY and crafts** drive high engagement with popular sub-niches like Cricut projects, outperforming others.​ - **Travel searches** for nature getaways rose **72%**, with mountains up **221%** for Kilimanjaro.​ - **Wellness** searches like “art journal therapy” surged **3,755%** from 2020-2022.​ - **Video content** in beauty and fashion boosts engagement with **86% purchase intent**.​ - **Sustainable living** searches increased **69%** since 2018, with “for beginners” up **265%**. ## Best Times to Post on Pinterest: Key Insights - The **top-performing posting times** on Pinterest are **12:00 PM**, **6:17 PM**, and **8:02 PM**. - **Midday (12:00 PM)** stands out as a strong engagement window, likely capturing users during lunch breaks and mid-day browsing sessions. - **Evening hours dominate performance**, with **6:17 PM** and **8:02 PM** showing high engagement potential as users browse after work or school. - The **worst-performing times** to post are **1:00 AM**, **4:00 AM**, and **5:00 AM**, indicating minimal user activity during early morning hours. - Posting during **early morning (1 AM – 5 AM)** may significantly reduce reach and engagement due to low platform traffic. - All time slots are measured in **hour-long periods**, suggesting that even small timing adjustments within peak windows can impact visibility. - For optimal performance, brands and creators should prioritize **midday and evening publishing schedules** while avoiding late-night posting windows. ![Best Times To Post On Pinterest](https://techrt.com/wp-content/uploads/2026/02/best-times-to-post-on-pinterest.jpg "Best Times To Post On Pinterest")Reference: The Social Shepherd ## Trends and Pinterest Predicts Statistics - Pinterest Predicts has maintained an **80% accuracy rate** in forecasting emerging trends since its launch. - In 2025, searches related to “dopamine décor” increased by over **120% year over year**, reflecting vibrant interior design trends. - “Eclectic grandpa” fashion searches grew by more than **65%**, highlighting Pinterest’s influence on niche style movements. - Wellness-related searches, including “nervous system regulation,” rose over **70% in 2024**, indicating growing mental health awareness. - Sustainable fashion searches increased by approximately **40% year over year**, driven by Gen Z users. - Travel trend searches such as “slow travel” climbed by over **50%** in 2024 compared to 2023. - Pinterest reports that **8 out of 10 weekly Pinners say the platform feels positive**, reinforcing its brand-safe and trend-driven positioning. - Seasonal trend searches begin **2–3 months earlier** on Pinterest than on other platforms, giving marketers early forecasting signals. ## Shopping and Ecommerce Statistics on Pinterest - **Pinterest shoppers spend 2× more per month than on other platforms.** - **85%** of weekly Pinners have purchased based on a brand Pin. - **55%** of Pinners use the platform specifically as a place to **shop**. - **80%** of weekly Pinners feel **inspired** by the shopping experience. - Pinterest ads deliver **32% higher ROAS** than other digital platforms. - **50% year-over-year** increase in **shoppable Pins** saved to boards. - **84%** of weekly **Gen Z** Pinners discover products fitting their style.​ - **Gen Z** weekly Pinners are **1.3×** more likely to shop online. - Retailers uploading catalogs see **30% more checkouts**.​ - Pinterest ads generate **11.4× more prospects** than other social platforms.​ ## Pinterest Ad Revenue Growth Statistics - Pinterest’s ad revenue increased from **$470 million in 2017** to a projected **$4.13 billion in 2026**, representing nearly a **9x growth** in under a decade. - The platform crossed the **$1 billion milestone in 2019**, reaching **$1.14 billion**, signaling its rapid monetization phase. - Between **2017 and 2020**, ad revenue surged from **$470 million to $1.69 billion**, marking an explosive **~260% increase in just three years**. - In **2021**, Pinterest generated **$2.1 billion** in ad revenue, surpassing the **$2 billion threshold** for the first time. - Revenue continued to grow steadily to **$2.51 billion in 2022**, showing resilience amid broader digital ad market volatility. - Forecasts indicate Pinterest will reach **$2.91 billion in 2023** and **$3.32 billion in 2024**, maintaining strong double-digit expansion. - By **2025**, ad revenue is projected to hit **$3.73 billion**, before climbing to **$4.13 billion in 2026**. - Although early years saw aggressive growth (above **48–60% YoY**), projections show a gradual normalization to around **10–16% annual growth** by 2026. - Overall, Pinterest’s ad revenue trajectory reflects a transition from a high-growth social platform to a **maturing, scalable digital advertising business** with consistent multi-billion-dollar annual revenues. ![Pinterest Ad Revenue 2017 2026](https://techrt.com/wp-content/uploads/2026/02/pinterest-ad-revenue-2017-2026.jpg "Pinterest Ad Revenue 2017 2026")Reference: Doofinder ## Revenue and Financial Statistics of Pinterest - Full-year 2024 revenue reached approximately **$3.6 billion**, up over 20% from 2023. - Pinterest reported net income improvement in 2024 compared to prior losses in earlier years. - Adjusted EBITDA margin expanded to around **30%+** in 2024, signaling operational efficiency. - International revenue represented over **20% of total revenue**, continuing to rise annually. - Research and development expenses remain a significant investment area, particularly in AI-driven discovery. - Pinterest maintains strong liquidity, with billions in cash and marketable securities reported in 2024 filings. - Advertising accounts for **over 95% of total revenue**, underscoring reliance on ad monetization. - The company’s stock valuation fluctuated in 2025 amid broader tech market adjustments. ## Statistics on Pinterest for Brands and ROI - Pinterest campaigns deliver a **32% higher ROAS** than other digital platforms, per Nielsen analysis. - **96–97%** of top Pinterest searches are **unbranded**, enabling early brand discovery. - **76%** of Pinterest users are open to **trying new brands**, higher than the average U.S. adult.​ - **83%** of pinners have purchased based on **branded content** seen on Pinterest.​ - Pinterest **shopping ads** provide **3x higher conversion and sales lift** versus other platforms.​ - Retail brands using Pinterest see **10–20% conversion lifts** from **shoppable Pins**.​ - **Idea Pins and video Pins** achieve **8–10% engagement rates**, boosting dwell time.​ - Pinterest users show **26% higher annual spending**, driving elevated **average order values** in home décor.​ - **Performance+ tools** reduce **CPA by up to 52%** and improve campaign efficiency. - Brand lift studies reveal **Pinterest ads** increase **purchase intent by 2.3+ points** in key demos. ## Average Daily Time Spent on Pinterest vs Other Social Platforms - **Facebook leads** in daily engagement with an average of **33 minutes per day**, making it the most time-consuming platform among those compared. - **Twitter follows closely** at **31 minutes daily**, just **2 minutes behind Facebook**, highlighting strong user stickiness. - **Instagram users spend 29 minutes per day**, placing it third but still significantly ahead of video-first platforms like YouTube in this comparison. - **YouTube averages 19 minutes daily**, which is **10 minutes less than Instagram** and **14 minutes less than Facebook**. - **Pinterest records the lowest daily usage** at **14.2 minutes per day**, spending **18.8 minutes less than Facebook** and nearly **half the time of Instagram**. - Compared to Twitter, Pinterest users spend **16.8 fewer minutes per day**, indicating a substantial engagement gap. - Overall, Pinterest’s daily engagement time is **less than half of Facebook’s** and approximately **49% of Instagram’s average daily time**. ![Average Daily Time Spent On Pinterest Compared To Other Social Media](https://techrt.com/wp-content/uploads/2026/02/average-daily-time-spent-on-pinterest-compared-to-other-social-media.jpg "Average Daily Time Spent On Pinterest Compared To Other Social Media")Reference: TrueList ## Future Outlook and Growth Projections for Pinterest - Pinterest analysts forecast **$4.75 billion** in revenue for **2026**, a **12%** increase from **2025**.​ - **Gen Z** comprises over **42%** of **Pinterest’s MAUs**, the fastest-growing segment driving trends.​ - **Europe revenue** surged **31%** to **$775 million** in **2025**, accelerating international monetization.​ - **Rest of World revenue** jumped **62%** to **$274 million** in **2025**, highlighting expansion potential.​ - Global **ARPU** rose **4%** to **$7.21** in **2025**, with international markets showing **21-40%** gains.​ - **Q1 2026 revenue** projected at **$951-$971 million**, implying **11-14%** year-over-year growth.​ - **Global MAUs** hit **619 million** in **2025**, up **12%**, with the **Rest of World** at **16%** growth.​ - **AI auto-collages** deliver **2x** the save rate of standard product Pins for advertisers.​ - **Performance+** campaigns yield **24%** higher conversions for retail advertisers internationally.​ ## Frequently Asked Questions (FAQs) ### How many monthly active users does Pinterest have as of late 2025? Pinterest reached **619 million monthly active users**, growing **12% year-over-year**. ### What revenue did Pinterest report for the full year 2025? Pinterest delivered **$4.2 billion in revenue in 2025**, an increase of **16% year-over-year**. ### What was Pinterest’s Q4 2025 revenue and year-over-year change? In Q4 2025, Pinterest reported **$1.319 billion in revenue**, up **14% year-over-year**. ### What percentage of Pinterest users are in the United States, and how many are not? Approximately **96.9 million users (the largest national audience)** are in the U.S., making up a major portion of global usage. ### What share of Pinterest’s revenue comes from the U.S.? About **78% of Pinterest’s total revenue** is generated in the United States. ## Conclusion Pinterest enters the year with strong momentum. The platform now serves **hundreds of millions of global users**, generates billions in annual revenue, and continues expanding its AI-powered shopping ecosystem. Moreover, its search-driven discovery model sets it apart from entertainment-first platforms, making it particularly valuable for brands seeking purchase intent. As international monetization improves and ecommerce tools mature, Pinterest’s role in digital marketing and online shopping will likely expand further. For marketers, retailers, and creators, understanding these statistics provides a clear roadmap for leveraging Pinterest’s growth in the year ahead.